color chips

I love this campaign for Sherwin Williams by Durham, NC agency McKinney. The four print ads feature original color-chip sculptures created by Matthew Sporzynski—my favorite being the ice cream sundae. The tv spots were directed and produced by Buck NY. They use 3D animation to create a beautiful and dynamic color chip world, really showing off Sherwin Williams’ extensive color choices. Both print and tv solidly support the headline “Make the most of your color with the very best paint.”

See the complete campaign here.

Matthew Sporzynksi is also the man behind the beautiful Real Simple Paper Constructions.

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One Response to “color chips”

  1. Shelbye says:

    hmmmm I think I just found the inspiration for the next art project assignment for my students!!!! these are fabulous!

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