Archive for the ‘advertising’ Category
My good friend and fellow art director Christian Williams will be running the Boston Marathon on April 16 for the Dana-Farber Marathon Challenge (DFMC). I’ve known Christian for about 6+ years and therefore I know this is a HUGE challenge for him, (he practically hates running.) BUT I also know that he is very determined, which means he will succeed even if he’s crawling across the finish line. Using his art director skills he created a great little campaign/site for his journey. And he’s challenging all of us to donate at least five dollars. “Five dollars. It’s not a lot to part with. We spend almost that much a day on coffee. Five dollars may not seem like a lot. But, if enough people contribute…five dollars will add up quickly. In addition to knowing that you’ve contributed to one of the nations leading cancer institutes I’ll also go ahead and send you one of the buttons shown below. Please do you part and spread the word. Together We Can.”
Donate here.Pin It
Last night I made a run over to Mullen HQ to meet up with my friend Chris Brady. Chris, along with his helpful family, is the creator of The Lobstar. Each Lobstar comes with a personally screen printed box and certificate. I’m happy to say that I’m the proud owner of #93/200. As you can see from the photos below…the Lobstar looks fantastic. I love it.
What an impressive rebrand! The original logo is very outdated and the rebrand, designed by the Buenos Aires office of Futurebrand, has transformed Peru’s logo into a modern and unique icon—full of character. I love the application of the new identity on these postcards along with the use of the Bree font family which was specially created for Peru by TypeTogether. This new look is sure to make Peru even more appealing!
via brand new
While this may not make you rush out to purchase a new car this second, what it will do is make you think positively when you think of Volkswagen. Behold the power of deep pockets, solid branding, and a healthy dose of whimsy.
Based on what I’ve caught of glimpse of thus far, there is a good chance this will be better than any of the commercials debuting on the SuperBowl.
I love this campaign for Sherwin Williams by Durham, NC agency McKinney. The four print ads feature original color-chip sculptures created by Matthew Sporzynski—my favorite being the ice cream sundae. The tv spots were directed and produced by Buck NY. They use 3D animation to create a beautiful and dynamic color chip world, really showing off Sherwin Williams’ extensive color choices. Both print and tv solidly support the headline “Make the most of your color with the very best paint.”
See the complete campaign here.
Matthew Sporzynksi is also the man behind the beautiful Real Simple Paper Constructions.
In their words: The D.C. | Baltimore Egotist is the brand-spankin’ new place to celebrate great creative from local agencies, artists, and thinkers. It’s like the internet’s throwing a party for you – only there’s no cake and no one’s going to puke behind your couch.
It’s a great design resource and frankly DC is definitely lacking in design resources if you ask me. Reasons you should check it out; it has a job board, you can showcase your portfolio, find local talent, show off creative and get daily inspiration.