Public Gothic and How to Sell a Font

I’m not a freak about typography like many designers but I do get excited about great packaging. This morning while on Lovely Package I found myself duped by Antrepo. At first glance I thought I was admiring some gorgeous retro inspired oil cans. But, after closer inspection I discovered that I was in fact looking at a gorgeous sales pitch for their font Public Gothic.  Maybe there is something to this typography thing after all.

– Christian

 

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